Slide 3

What is e-Branding?


Now you can make everyday business emails an interactive branding and marketing channel. This means that branding and marketing information is inherent to all of your company’s outgoing email and should not get lost in the clutter of unsolicited spam and emailers flooding in boxes on a daily basis.

By using e-mail as a branding platform rather than just a communication platform, your company can control its brand and will have a cost-effective, yet personal way to engage with, and stay relevant to your market.


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Advantages of e-Branding


  • Brand recognition:Branded email creates a consistent brand image across all communication channels, which helps to increase brand recognition and awareness.
  • Professionalism: Corporate email branding enhances the professional image of the organization and helps to build trust with customers and stakeholders.
  • Credibility: Branded email addresses are seen as more credible and trustworthy than generic email addresses, such as Gmail or Yahoo.
  • Marketing: Branded email signatures can be used to promote products or services, events, or social media channels, providing an additional marketing opportunity.
  • Differentiation: A unique email domain, such as @yourcompany.com, sets the organization apart from competitors and helps to differentiate the brand.
  • Security: Branded email addresses can also help to improve email security by reducing the likelihood of phishing attacks and other email scams.

With e-Branding you can:


  • Inform customers of product launches, specials, and product-related news
  • Notify debtors about account balances exceeded or overdue
  • Provide information services to customers or subscribers
  • Send time-critical information to a mobile workforce
  • Send price changes and stock information to clients or sales staff
  • Inform staff of meetings or schedule appointment reminders
  • Run campaigns and competitions